Focus Testing

Overview

In the last number of years, developers and publishers are increasingly turning to reliable focus groups comprised of experienced gamers to provide detailed and relevant feedback on their next big games. Focus testing allows developers the opportunity to test their games with real-life, discerning gamers who have the knowledge of and experience in gaming to provide valuable, actionable feedback on how they can improve their games and meet the challenges facing all titles throughout all stages of development.

Gamers know what they want out of the games they play. This means there is no better resource to tap during a game’s creation process than the exact core target demographic that will be playing it once it reaches the market. In other words, there is no more trustworthy a collaborator in perfecting your game than the very players it’s being made for.

Focus testing a game with your target audience doesn’t just provide critical feedback in advance of release, it gives you a first-hand opportunity to organically determine how the audience will respond to on-screen feedback, to the control scheme, to the clarity of instructions, and whether or not puzzles and other challenges are fair or readily apparent. It is an invaluable insight into the thought processes of your players and how they react to your game not just as a creative endeavour but as an interactive, dynamic product.

With a cutting-edge approach to providing world-class focus testing services, MoGi Group’s creative testing teams bring a fresh perspective to each game they test. Each game is tested paying the strictest attention to a number of key factors: who the game is targeted at, cultural relevance and problem areas for global release, playability, coherence of plotlines and character arcs, and much more. Team sizes and processes are fully scalable (including by speciality and expertise) and operate in over 50 languages, meaning we can lazer-focus our service to ensure your game receives the valued feedback it needs from your core demographic to hone it to perfection regardless of platform, genre, or language combination.